Life, actually…

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DOWN-SOUTH NOTES ON HOW TO NOTICE BOOKS AND BOOKIES

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As curious booklookers stream into my bookshop each day, things happen. You know, Things Happen.

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Browsers want to know stuff.

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“Have you read all these books?” That’s like asking a shoestore manager, “Have you worn all these shoes?”

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“Where’s your oldest book? I just want to see your oldest book.” Like going into a convenience store and asking, “Where is the oldest expire-date candy bar section?”

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“I just read history. Got any?” I want to ask, “History of snails, history of street repair, history of grumpy old men?” What is the customer’s idea of “history” books?

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I like helping browsers find something worthy of adoption. But first I must de-layer and decipher exactly what the potential customer is asking for.

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For some, “history” just means books about the Civil War. Down South, this usually means only books about the Down South idea of what the conflict was all about. History is in the heart of the beholder.

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There are two ways to answer the “Have you read all these books?” question. If lightheartedness seems appropriate I’ll reply, “Yep. I’ve read them all.” Depending on whether the asker gets the joke, I’ll add, “Except this book–the one right here. Haven’t finished it yet.”

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Of course the gag is obvious to most, but for some it seems like a reasonable answer. If you haven’t been raised in a reading environment, or if you’ve seldom read anything voluntarily, you just might believe someone could read a few hundred thousand books in a bookstore.

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I don’t judge, I just bemuse and observe.

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As to the matter of examining a centuries-old book, I enjoy getting to know the customer’s motivation better before bringing out an ancient volume.

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If the customer is simply gawking, with no intention of learning or reading beyond sightseeing, I might hesitate, perhaps only complying when there are no other customers awaiting assistance. But it is fun, showing off a 500-year-old book.

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Helping all customers properly is pretty much impossible. It pleasures me to hand someone the exact edition of the precise book being requested. It disappoints me to announce that a book is not available today—just sold my last copy yesterday.

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So in a bookstore, things happen. Books are cherished, adopted, recited aloud, hugged, occasionally chewed on (toddlers run loose sometimes), ordered, read within the shop, placed on hold, even put on layaway as we say in this part of the nation.

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The secret of running a joyful book emporium is to observe and assist, not criticize. The secret of running a bookstore is to see a favorite book through the eyes of an avid collector, not wonder why anyone would waste time reading this particular author. The secret of running a cathedral of books is to swim among the titles and find the secret behind every page. There’s always a secret to be found, even hiding behind the most inconspicuous-looking covers.

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You can dive into a bookstore and hone in or home in on what you want today. Or you can declare today a holiday and just wander the aisles, stop on a dime, close your eyes, reach for an unknown and unknowing author. Then, undercover of night and blanket, flashlight at the ready, surprise yourself by getting to know the words of a stranger…a stranger who spent years dreaming up and constructing the story you now hold open undercover

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© 2026 A.D. by Jim Reed